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Southern Glazer’s and Edrington Announce Expanded Distribution

Southern Glazer’s Wine & Spirits (Southern Glazer’s) and the international premium spirits company Edrington are expanding their distribution agreement to the state of California, targeting an effective date of August 1, 2025.

While Southern Glazer’s currently represents Edrington’s portfolio in Nevada and Tennessee, according to the company, the distributor will now represent the entire portfolio in California, including The Macallan.

“Southern Glazer’s extensive reach, together with their reputation for effective distribution, makes them the natural fit for our ultra-premium portfolio in California,” Edrington Americas regional managing director Jeremy Speirs said in a news release. “We are excited about the opportunities extending our partnership will bring and ensuring our ability to continue to grow our footprint in this extremely important market.”

“It’s a privilege for us to represent The Macallan, an exceptional single malt, along with Edrington’s other leading ultra-premium brands, such as Highland Park, The Glenrothes and Brugal rum, in the dynamic and influential California market,” added Wayne E. Chaplin, president and CEO, Southern Glazer’s. “We are honored that the Edrington team trusts us to drive growth for their world-class luxury spirits in the largest beverage alcohol market in the country.”

The post Southern Glazer’s and Edrington Announce Expanded Distribution appeared first on Beverage Information Group.

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