Cannabis Company Launches Refreshed E-commerce Ecosystem

Multi-state cannabis operator Ascend Wellness Holdings, Inc. is launching a reimagined e-commerce platform. This new ecosystem will deliver an improved customer experience including an all new, fully revamped loyalty program, the Ascenders Club.

The loyalty program was rebuilt to be a new gold standard, according to the company, and features a four-tiered system designed to reward and engage customers through personalized perks, seamless digital integration and benefits across all retail channels.

Ascenders Club was designed to resolve customers’ pain points and is structured into four tiers: Blue, Gold, Platinum and the Legends Club. The program also features special perks at each level, according to the company, including special offers, birthday gifts, launch discounts and priority access to new drops.

“We completely redesigned our full tech stack and the Ascenders Club to meet our customers where they are — online, on-the-go and ready for more value and personalization,” said Sam Brill, CEO of AWH, in a news release. “This launch represents a complete transformation of our customer experience, combining a sleek new app, real-time reward tracking, and meaningful perks at every level. We see it as a critical step forward for cannabis retail.”

The Ascenders Club officially launched on July 15, according to the company, with existing customers automatically enrolled into their respective tiers based on purchase history. New customers can join via web, in store or through the new Ascend Dispensary App, available now on the App Store.

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