With the ready-to-drink cocktail trend in full swing, Yellowstone Bourbon has launched Yellowstone Cocktails, a new offering of RTDs.
These contain the brand’s bourbon and all-natural ingredients. The goal is to cater to the increased demand of consumers looking for convenient, high-quality and spirits-based ready-to-serve options.
“We created Yellowstone Cocktails to bring the rich character of our bourbon into flavorful, ready-to-serve formats that fit into the on-the-go lifestyle of today’s consumer,” says Stephen Beam, seventh-generation Master Distiller at Limestone Branch Distillery. “Each expression is designed to highlight the depth and versatility of our whiskey, and offers an effortless way to enjoy a quality cocktail wherever the moment takes you.”
Each flavor comes in a 750-ml. format, equivalent to six standard cocktails. The lineup of Yellowstone Cocktails includes:
Gold Rush: A blend of fig honey and lemon. ABV 25%.
Old Fashioned: The Old Fashioned combines blood orange, bitters and cherry. ABV 35%.
Espresso: A blend of coffee, vanilla and raisin flavors. ABV 25%.
Each lightweight, spill-proof bottle is made using clean energy and packaged in fully recyclable materials, the company says. Since 2018, Yellowstone Bourbon has partnered with the National Parks Conservation Association (NPCA) in a shared mission to protect America’s public lands. Over the past seven years, the brand has donated $1,000,000 to help preserve national parks.
“As a company, we are proud of our ongoing commitment to sustainability and our partnership with the NPCA,” says Beam. “We believe in protecting the lands that inspired our brand, and with the launch of Yellowstone Cocktails, we aim to continue that commitment by offering a product that allows people to enjoy our bourbon in a convenient and eco-conscious way.”
Yellowstone Cocktails will roll out on shelves at select retailers nationwide and will be available online, at a suggested retail price of $24.99 per 750-ml. bottle.
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