Monin Expands E-Commerce in Latin America with Launch of Monin.mx
Monin Americas, a global leader in premium flavor solutions, has launched monin.mx, a new direct-to-consumer website serving Mexico—one of the fastest-growing e-commerce markets in the world.
The platform marks Monin’s first dedicated DTC site in Central or South America and builds on the brand’s extensive operator network across Latin America.
Monin previously debuted monin.lat in 2019 as a regional online catalog and informational hub, connecting consumers and operators to local authorized distributors. Since then, consumer demand for a direct-to-consumer option in Latin America has continued to grow.
The launch of Monin.mx is led by Beatriz Varona, a seasoned digital marketer overseeing Monin’s e-commerce expansion throughout Central and South America.
“After years of extensive planning and market analysis, we are elated to finally offer direct access to Monin products for our fans in Mexico,” said Beatriz Varona, E-Commerce Marketing Manager.
“Developing a strong online presence in Latin America over the last 7 years has helped Monin build a community of regional consumers who are invested in our product and seeking out a direct shopping experience. Now, monin.mx offers a platform for those consumers in Mexico to seamlessly browse our product collections and order the flavors they have waited years to try.”
Consumers in Latin America have enjoyed access to Monin flavors for nearly a decade through a structured network of foodservice, coffee, liquor, and bakery distributors. These partnerships have helped the brand meet product demand, expand its reach, and inspire new flavor development. While continuing to prioritize and grow those relationships, Monin is now opening a new channel for consumers in Mexico—a market that leads Latin America in e-commerce growth.
Monin.mx allows the brand to meet rising consumer demand for a direct, localized way to shop Monin flavors online, while developing deeper connections with those consumers through a site fully tailored to their market and culture. Monin.mx will offer a wide selection of premium syrups, sugar-free syrups, gourmet sauces, cocktail mixers, sweeteners, purées, tea concentrates, pumps, and more.
Following the launch, the company will continue to expand its online catalog in Central America by introducing new flavors and products, providing customers with access to a rich, inspiring, and ever-expanding world of taste experiences.
About Monin Gourmet Flavorings
Founded in 1912 in Bourges, France, and family-owned and operated for three generations, Monin is the premier provider of flavoring products for creating specialty beverages and elevated culinary solutions. With manufacturing facilities on three continents and product availability in more than 150 countries, Monin is recognized as the leading global flavor solution provider. For more information, visit monin.com.
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