Stoller Wine Group Debuts Chemistry Rebrand

Chemistry, the Oregon-grown wine brand created by Stoller Wine Group, is debuting a new identity. Originally launched in 2019, the refreshed visual identity introduces a modern look while staying rooted to the Pacific Northwest.

“Great brands are built by listening and adapting,” said Gary Mortensen, president of Stoller Wine Group, in a news release. “Our team listened to our customers, understood the market and shaped the vision for Chemistry. Partnering with CF Napa helped translate that vision into a design that is elevated, engaging and true to the curiosity and adventure that defines Chemistry.”

A chalice within a floating heart, surrounded by subtle vine-like details, anchors Chemistry’s new lockup, according to the company, symbolizing transformation from grape to glass. Each varietal is distinguished by a color and a unique combination of classical elements, mythological zodiac archetypes, seasonal rhythms and organic forms.

The new rebrand will launch with the Chemistry 2023 Oregon Pinot Noir, 2024 Oregon Chardonnay, 2024 Oregon Pinot Gris and the inaugural Willamete Valley Blanc de Blancs, according to the company. All priced at $25, the wines are distributed in more than 40 states, with national retail partners including Safeway and Kroger, and regional placements in Harris Teeter, Metropolitan Market, New Seasons and more.

The post Stoller Wine Group Debuts Chemistry Rebrand appeared first on Beverage Information Group.