Michelob Ultra Now the Top-Selling Beer in America

The United States has a brand new top-selling beer. According to a Monday press release from Anheuser-Busch, Michelob Ultra is the No. 1 selling beer in America by volume.

Bud Light, a fellow Anheuser-Busch portfolio member, long held the crown for America’s top-selling beer, but following conservative boycotts over a partnership with influencer Dylan Mulvaney in 2023, sales volume slipped. In June of that year, the top position was officially replaced by Constellation-owned Modelo. After experiencing what seemed like unstoppable growth, Modelo has struggled with the ongoing turmoil caused by the Trump Administration’s tariffs. Now, Michelob Ultra has officially taken the top spot.

First introduced in 2002, Michelob Ultra isn’t a new commodity, but sales volume has ramped up significantly in the past five years. The macro brew has swelled 15 percent since 2020, gaining over two percent of the market share. And now, it’s the country’s top seller.

Anheuser-Busch cited the most recent round of Circana data, which tracks consumer purchasing behavior for packaged goods in retail channels. In the latest read — which tracked consumer behavior for 52 weeks ending on Sept. 14, 2025 — Michelob Ultra was identified as the top-performing beer.

“Consumers are buying more Michelob Ultra than any other beer in America,” executive vice president of category insights at Circana Scott Scanlon said in the release. “The brand stands out as the growth leader in the industry, and it’s showing no signs of slowing down.”

To continue the momentum, Michelob Ultra solidified several partnerships with major sporting events. Next year, Michelob Ultra will serve as the official beer of the 2026 FIFA World Cup in North America as well as the exclusive beer sponsor for the 2026 Olympic and Paralympic Winter Games in Milano Cortina. Plus, it will act as the official beer sponsor for the 2028 Summer Games in Los Angeles.

“For more than 20 years, Michelob Ultra has connected with its fans during the occasions they love. The brand’s playbook has been simple and relentless: invest, learn, and execute as the Official Beer Sponsor of America’s most prominent sports and active-lifestyle moments […],” Anheuser-Busch chief commercial officer Kyle Norrington remarked. “This approach has turned Michelob Ultra into an absolute rocket ship, and we’ve got tremendous opportunity ahead of us.”

The article Michelob Ultra Now the Top-Selling Beer in America appeared first on VinePair.