Curaleaf Launches Anthem Bold Infused Pre-Rolls
Consumer cannabis products company Curaleaf Holdings, Inc. just launched Anthem Bold, a new infused pre-roll line that expands the company’s growing Anthem brand portfolio. Anthem Bold is now available exclusively at Curaleaf dispensaries in Arizona, Illinois, New Jersey and New York, with a wholesale launch to follow.
Building on Anthem’s initial launch in Arizona, Florida, Illinois, Massachusetts, New York and New Jersey, the brand’s premier product Anthem Classic launched in April. The new Anthem Bold delivers high-potency flower, according to the company, infusing Anthem premium flower with THCA diamonds and strain-specific terpenes, averaging around 40% THC.
“The legal cannabis industry is a distinctly American market, shaped by cultivators, entrepreneurs and innovators who possess a shared interest in expressing their personal freedoms through cannabis,” said Boris Jordan, chairman and CEO of Curaleaf, in a news release. “Anthem is our way of honoring that legacy. With Anthem Bold, we’ve brought together craftsmanship, potency and design to create a product that feels both nostalgic and timeless. With the infusion of THCA, Anthem Bold delivers a new level of potency and flavor unlike anything Curaleaf has offered before. We’re excited to grow the Anthem brand, and we’re highly confident in the pre-roll category, as it’s the fastest-growing segment in cannabis.”
Anthem Bold is available in two flavor and product format experiences, according to the company, in half gram 5-packs and one-gram single pre-rolls, with either a sweet wood tip or glass tip:
Flavor-forward strain experience, enhanced with a sweet wood tip: Sweet wood tips pair with fruit-forward strains, rolling out with Blue Raspberry Kush (Indica), Pineapple Haze (Sativa) and Watermelon Z (Hybrid).
Cannabis-forward, loud & iconic signature strain experience, enhanced with a glass tip: Anthem Bold’s glass tip option offers iconic signature strains, including Blue Dream (Hybrid), King Louis XIII (Indica) and Acapulco Gold (Sativa).
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