Southern Glazer’s Wine & Spirits (Southern Glazer’s) and Air Water Ventures Holdings Limited (aka A1R), an atmospheric water generation company, have announced a national distribution agreement, effective October 1, 2025. The collaboration will begin with product distribution in South Florida, with plans to expand to other markets in the future.
A1R WATER, a high-end hydration brand, uses air-to-water technology to create high-quality drinking water, according to the company, directly from the air. This unique approach provides a sustainable and clean water source for individuals seeking an eco-conscious lifestyle.
This new agreement allows Southern Glazer’s to expand its portfolio in the total beverage space. The collaboration will begin with the distribution of canned sparkling and still water, according to the company, followed by bottled water options.
“This new relationship with A1R WATER represents a strategic opportunity to reach consumers in the non-alcohol beverage space,” said Wayne E. Chaplin, president and CEO, Southern Glazer’s Wine & Spirits, in a news release. “With A1R Water, we’re combining our strengths to continue delivering to the demands of our customers and suppliers while also aligning with the values of our consumers. We look forward to growing together.”
“We’re excited to partner with Southern Glazer’s, whose extensive expertise and capabilities in the beverage sector makes them the ideal champion to support A1R Water in the market,” added Pete Carr, president and CEO, A1R Water. “Their multi-generational presence in the industry, combined with their exceptional results, will be invaluable as we unite to bring our first-class product to a wider audience.”
The post Southern Glazer’s Partners with A1R WATER appeared first on Beverage Information Group.