Regal Wine Co. and Provi Expand Online Partnership
Fine wine California distributor Regal Wine Co. and Provi, a digital B2B solutions provider for the beverage alcohol industry, announced the expansion of their partnership to enhance digital order management and trade marketing capabilities for licensed retailers across the state.
Through Provi’s B2B marketplace, Regal streamlines how buyers discover, communicate and submit order requests, according to the company, making it easier for retail customers to explore and connect with Regal’s diverse portfolio of producers, including Jackson Family Wines, Kobrand, Vineyard Brands, Boisset Collections, Hope Family Wines, Union Wine Company, Champagne Henriot and Scheid Family Wines, among others.
Online Ordering Made Easy
Retailers who choose to use Provi can search by product, category, appellation or pricing, access up-to-date product details, chat directly with their sales reps and submit orders, according to the company. Order history, delivery information and favorites are also saved to make reordering fast.
“Retailers today expect ease, transparency, and speed,” said Matt Conneely, general manager at Regal Wine Co., in a news release. “Our ongoing partnership with Provi allows us to meet those expectations while giving our sales team the tools to focus on strategic growth and education.”
Regal will also be enhancing trade education efforts through the platform, according to the company, leveraging Provi’s digital trade marketing tools to highlight new product offerings, seasonal allocations and brand storytelling directly within the buyer experience.
“We’re proud to deepen our collaboration with Regal Wine Co., a distributor that exemplifies both heritage and innovation,” said Taylor Katzman, founder and CEO of Provi, in the release. “This partnership reflects how technology can enrich the buying and selling experience, strengthen trade relationships, and bring long-term value to all tiers of the beverage alcohol ecosystem.”
“With the shifting distributor landscape in such a large and critical market, we are excited to be able to offer retailers a clear path to distributed products that satisfy consumer demands,” continued Katzman. “Provi’s further integration into the California market benefits stakeholders across all tiers of the beverage alcohol ecosystem.”
Provi is active in all U.S. markets. Its suite of offerings also includes Beverage Media and SevenFifty Daily, according to the company, providing industry insights and promotional tools to suppliers and distributors.
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