Lyre’s Unveils New Look

Zero proof spirits brand Lyre’s just launched a new packaging design and rebrand, rolling out in select markets in early 2026. The new packaging will be rolled out over all expressions including 700-ml. and ready-to-drink cans.

The new packaging features key brand assets, including Lyre’s Navy Blue, metallic finishes, and the instantly recognizable Lyrebird. It also features QR codes linking directly to cocktail inspiration, according to the brand.

Alongside the refreshed look, Lyre’s will introduce a global bottle and naming update to boost sustainability and shopper clarity. Since July 2025, all alcohol-free spirits moved to lighter saver-glass bottles—cutting each bottle’s weight nearly in half and lowering carbon emissions in production and shipping, according to the brand. A new ROPP closure improves packaging integrity and reduces plastic waste, while markets will see product names transition to clearly reference their classic cocktail counterparts—for example, “Dry London Spirit” becomes “Gin Alternative,” “American Malt” becomes “Bourbon Alternative” — while the liquids inside remain unchanged.

“We created Lyre’s to offer an elevated alternative for those who seek the taste and occasion of classic cocktails—without the alcohol,” said David Gimpelson, CEO of Lyre’s, in a news release. “This new design not only enhances our brand desirability but also resonates with the next generation of mindful drinkers who want to moderate their alcohol consumption while still enjoying the taste, experience and sophistication of classic cocktails.”

Lyre’s hero products include Bourbon Alternative ($37.99), Gin Alternative ($37.99) and Margarita ready-to-drink cocktail ($14.99, 4-pack). All products can be purchased at the Lyre’s website.

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