NABCA Reveals Insights into AI, Marketing and the Beverage Alcohol Brand Experience

Nowadays, artificial intelligence (AI) is more the rule than the exception. Whether it is for personal use or business strategy today’s beverage alcohol companies have integrated it into many aspects of their business operations.

The National Alcohol Beverage Control Association (NABCA) in its fourth article exploring AI in the beverage alcohol space continued its collaboration with supplier member Brown-Forman and reached out to representatives from Pernod Ricard, to produce an article that uncovers how each uses AI in their marketing endeavors.

Interviewed were Amit Parulekar, Director Global Advanced Analytics & AI Strategy, Brown-Forman, Alex Nicolaica, VP – Integrated Consumer Experiences, Global Marketing, Brown-Forman, Pierre-Yves Calloc’h, Chief Digital Officer, Pernod Ricard and Leyla Bossy, Transformation Communications Manager, AI, Innovation, Data, Digital, Pernod Ricard. They each provided insight, cautions, and thoughtfully shared how each supplier is using this technology in their respective efforts in, AI, Marketing and the Beverage Alcohol Brand Experience.

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