The Boston Beer Company Launches Emerald Hour THC Gummies

Emerald Hour, the cannabis cocktail brand from The Boston Beer Company, announced the launch of cocktail-inspired THC gummies, infused with live rosin and solventless cannabis diamonds.

Now available at dispensaries across Ontario and Alberta, according to the brand, each Emerald Hour gummy is 100% vegan and contains 5mg of THC. Two Emerald Hour craft cannabis gummies are packaged in a discreet purse- and pocket-friendly two-pack containers. Emerald Hour’s first gummy is Peach & White Grape.

“Boston Beer Company is renowned for crafting high-quality beverages, and we bring that same commitment to excellence to our gummies,” said Paul Weaver, the Toronto-based head of cannabis for Boston Beer, in a news release. “Emerald Hour gummies are made for the discerning cannabis consumer. Infused with live rosin and solventless diamonds, they deliver a full-spectrum cannabis experience in pocket-friendly, sustainable packaging.”

Emerald Hour gummies are an expansion of the brand’s existing lineup of ready-to-drink cannabis cocktails. These beverages first launched in January 2025 and are now available in over 600 dispensaries across Canada, according to the brand. Sold in 222ml mini-cans, each cannabis cocktail contains 10mg of THC.

To celebrate the launch of Emerald Hour gummies, the brand is partnering with Ally, a women-owned brand focused on secure, stylish storage. Ally containers are smell-proof and feature a three-digit lockable code, according to the brand.

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