MariMed to Launch Hemp-Derived THC Products

Cannabis consumer packaged goods company and retailer MariMed Inc. just announced manufacturing and distribution agreements that enable the company to launch their beverage and edibles brands, including Vibations and Betty’s Eddies, into the rapidly growing hemp-derived THC market.

This initiative is part of MariMed’s broader Expand the Brand strategy to extend its portfolio into new categories and markets nationwide, according to the company.

A hemp-derived THC version of MariMed’s Vibations hydrating drink mix is expected to be the first product available to consumers, according to the company, with anticipated distribution in Rhode Island by the early first quarter of 2026. According to BDSA and Lit Alerts, Vibations is a top 10 selling cannabis beverage brand in Illinois, Massachusetts, Maryland and Delaware. MariMed is also developing distribution plans in additional markets for Vibations and Betty’s Eddies.

To capture share of the market, MariMed has partnered with the following companies for manufacturing, wholesale distribution and marketing:

DeHydr8, known for its advanced technology for rapid onset and shelf stability of cannabis products;

Countermeasures, a national sales and marketing firm best known for its successful partnerships with Poppi soda, Kendall Jenner’s 818 Tequila and many other well-known and respected brands, will provide Market Sales Reps, National Account Coverage and Market Expansion Services; and

Craft Collective Homegrown, a hemp beverage distributor in Rhode Island.

“We intend to own top-selling, national cannabis brands within the next five years, and the regulated hemp THC space provides a great opportunity to support that goal by introducing our brands to the masses,” said MariMed CEO Jon Levine in a news release. “As always, we are taking a financially disciplined approach to our entry, carefully investing in our entry and working with respected leaders in the space to help drive this new revenue channel for the Company.”

MariMed has established a new business unit, MMA Hemp Inc., to operate its hemp-derived THC activities.

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