Rainier Beer’s Jubilee Cans Return for the Winter

Rainier Beer’s fan-favorite limited-edition Jubilee cans are returning this winter.

The iconic white cans adorned with the big red ‘R’ get a temporary facelift, according to the brewery, complete with an illustrated design that dips into the brand’s history for a holiday tradition that dates back to the 1950s.

It was in the 1950s that Rainier first celebrated the holiday season with the seasonal release of their holiday cans dubbed ‘Jubilee,’ according to the brewery. The fan-favorite tradition continued for over a decade and 50 years later in 2013, the tradition was revived. Since then, the arrival of Rainier’s Jubilee cans have heralded the commencement of the holidays.

This year’s Jubilee can and packaging design reach into Rainier’s history, according to the brewery, referencing some of the brand’s commercials: the motorcycle spot with the engine’s shift sounding out ‘Rain-nieeeer-beeeeeeeer,’ the Rainier crossing commercial featuring the brand’s anthropomorphic Wild Rainiers, and a lone frog nodding to an early ad where frogs sounded out ‘Rain-nier-beer’ instead of their usual ribbit croaks.

Fans can expect to see the Jubilee designs across 12 oz and 16 oz cans, 30-packs and a special edition tin housing Rainier Mountain Fresh Gin, each hand-numbered with only 1,000 produced, according to the brewery, starting mid-November. This year’s Jubilee collection will also include new limited-edition merch pieces and even a set of Rainier skis.

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