OHLQ Expands Digital Innovation with Provi Integration
Ohio Liquor (OHLQ) and Provi announced an integration with the OHLQ’s on-premise ordering software, Wholesale Cloud, to meet the evolving needs of on-premise retailers throughout Ohio.
Through this collaboration, Provi becomes the first B2B platform to integrate with OHLQ’s wholesale system, according to the company, allowing on-premise retailers to place high-proof spirits orders to Contract Liquor Agencies using Provi’s online marketplace, alongside beer and wine orders.
Since launching its wholesale portal, which allows active permit holders to submit high-proof orders online to Ohio Contract Liquor Agencies, OHLQ has steadily expanded its digital capabilities. The integration with Provi adds another convenient option for on-premise retailers. It enables them to manage their total beverage alcohol purchasing, including high-proof spirits orders, within a single platform, according to the company.
“Innovation is essential to creating a business-friendly environment for our permit holders and giving them the convenience they need to manage daily operations,” said Jacqueline DeGonova, superintendent, Ohio Division of Liquor Control, in a news release. “This integration with Provi reflects our commitment to enhancing ordering efficiencies and supporting the continued success of our state’s beverage alcohol industry.”
OHLQ Advancing the Ohio Beverage Industry
OHLQ, a collaboration between the Ohio Department of Commerce’s Division of Liquor Control (DOLC) and JobsOhio Beverage System (JOBS), was established to use the profits from the sale of high-proof liquor in Ohio to fund job creation and bring new capital investment to the state, according to the company.
“We are grateful to the Ohio Department of Commerce and JobsOhio Beverage System for their progressive approach in advancing the beverage industry through digital innovation,” said Taylor Katzman, founder and CEO, Provi, in the release. “Provi and OHLQ share a similar mindset in how the integration of digital tools can create a positive impact across every tier. This partnership is an illustration of those efforts, and we look forward to continuing to support Agency stores, distributors, and retailers in Ohio.”
The integration connects OHLQ’s Wholesale Cloud system directly with Provi’s platform, according to the company, providing retailers with access to OHLQ’s portfolio of products, including real-time inventory and pricing information. High-proof spirits orders placed through Provi are automatically routed to the OHLQ wholesale portal and forwarded to Ohio Contract Liquor Agencies for fulfillment.
To access OHLQ’s portfolio on Provi, permitted Ohio on-premise establishments can sign up for Provi at www.provi.com/gooh.
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