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Stoli Launches Halapeño Pepper Vodka

Stoli has announced the launch of Stoli Halapeño Pepper, a new flavored vodka made for one of the world’s most iconic cocktails: the Bloody Mary.

This new product rolls out globally.

Stoli Halapeño Pepper Vodka is the first Stoli to be produced and bottled in Louisiana, U.S., at Stoli Group-owned Louisiana Spirits.

Stoli helped popularize flavored vodka in the 1960s.

Stoli Halapeño Pepper flavored vodka is meant to bring a bright yet accessible heat to the fast-growing spicy-drink scene, according to the company.

“With demand for spicy cocktails rising, and brunch culture, Stoli Halapeño Pepper was developed specifically to be the definitive spicy vodka for a next-level Bloody Mary,” says Marina Troyanovskaya, Stoli Group Chief Marketing Officer. “This is about giving people permission to get playful with flavour, the balanced heat profile makes it highly mixable for both bartenders and at-home cocktail enthusiasts.” 

Stoli Halapeño Pepper is available in 1L (U.S.), 700-ml. (RoW) and 50-ml, formats. 

As part of the launch support, Stoli has partnered with the American premix brand Mr & Mrs T on a series of promotional initiatives, value-added packs and social storytelling centered around the Stoli Halapeño Bloody Mary, the brand’s signature serve.

Beginning January 2026, the Stoli Halapeño Pepper 1L + Mr & Mrs T Original Bloody Mary Mix 1L VAP will roll out across the U.S.

The post Stoli Launches Halapeño Pepper Vodka appeared first on Beverage Information Group.

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