Virginia Distillery Partners with Maverick Drinks for UK Distribution

American single malt whisky producer Virginia Distillery Company just entered into a partnership with distributor Maverick Drinks, who will provide full national distribution throughout the UK and increase visibility for both Courage & Conviction and Virginia Distillery Co. American Single Malt.

A core range of products will be available immediately through e-commerce platform, www.MasterofMalt.com, and wholesale partner Master of Malt Trade, according to the company.

“We’re incredibly excited to partner with Maverick Drinks, a distributor whose values and vision align so closely with our own,” said Gareth H. Moore, CEO of Virginia Distillery Co., in a news release. “The UK is one of the world’s most influential whisky markets, and Maverick’s dynamic route-to-market and digital leadership, including their Master of Malt platform, make them the ideal partner to help us share our American Single Malt brands with more consumers across the region.”

“We’re pleased to welcome Virginia Distillery Co. into our portfolio,” added Juan-Marc Correia, sales director for Atom Brands, the brand-building arm behind Maverick Drinks. “American Single Malt is gaining real traction in the UK, and Virginia Distillery Co. stands out for quality and clarity of vision. We’re excited to bring their whiskies to our customers and build momentum in the category.”

This partnership with Maverick comes on the heels of recent global expansion efforts following the TTB’s ratification of the American Single Malt category in January 2025. Maverick Drinks will lead distribution, trade activation and consumer engagement for both Courage & Conviction and Virginia Distillery Co. American Single Malt across the UK, according to the company.

The post Virginia Distillery Partners with Maverick Drinks for UK Distribution appeared first on Beverage Information Group.