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Hiyo Announces National Costco Rollout

Social tonic brand Hiyo just announced a major retail expansion with a national rollout at Costco warehouses.

Beginning this month, Costco members across the country will have access to Hiyo’s new, Costco-exclusive Sunset Party Pack, according to the brand, an 18-count variety pack featuring three of the brand’s top-selling flavors. The Hiyo Sunset Party Pack will be available nationwide in select locations and while supplies last.

The Sunset Party Pack includes:

(6) Blackberry Lemon: A blend of blackberry and lemon.

(6) Peach Mango: A mix of peach and mango with a tropical profile.

(6) Passion Fruit Tangerine: A fragrant combo of passionfruit and tangerine.

Made with organic adaptogens, natural nootropics and functional botanicals, each can offers a mood-enhancing, stress-relieving lift the brand calls “the float.”

“Rolling out nationally with Costco marks an exciting step for Hiyo,” said George Youmans, co-founder and chief revenue officer at Hiyo, in a news release. “As one of the country’s most influential retailers, Costco gives us the opportunity to introduce Hiyo to millions of members seeking a more mindful way to unwind. Launching the Sunset Party Pack exclusively in their warehouses allows us to bring that feel-good experience to people in a way that’s fun, accessible and perfect for sharing.”

The post Hiyo Announces National Costco Rollout appeared first on Beverage Information Group.

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