Pabst Blue Ribbon Brings Back Godzilla 99-Pack

Pabst Blue Ribbon is kicking off 2026 by bringing back its famous 99 Pack, and this time it’s getting the full Godzilla treatment courtesy of artist ATTACK Peter. The new 99 Pack wraps 99 Pabst Blue Ribbon cans in a gigantic, all-new original illustration featuring characters from the Godzilla universe.

“It’s not our style to spend millions of dollars for a few seconds of airtime during the big game,” says Rachel Keeton, senior brand director of Pabst Blue Ribbon, in a news release. “Instead we’re getting in on the post-season action in a way our drinkers can have some fun with. The Godzilla 99pk is here to loudly crash tailgates and watch parties everywhere.”

This drop is extremely limited. Only 4,000 packs will hit stores across the country, according to the brand, each one covered in an expanded ATTACK Peter panorama that turns the oversized case into artwork. Building on the original Godzilla, Mothra, Mechagodzilla and King Ghidorah designs from PBR’s recent collaboration, which put original Godzilla art on over 60 million PBR cans, the 99 Pack features brand new character additions and expanded artwork that ATTACK Peter developed exclusively for this release.

Known for his distinctive hand-carved linocut style and official collaboration with the Godzilla franchise, ATTACK Peter says, “A WHAT pack?? That was my first reaction when the gang at PBR asked me to team up on this design! The 99 Pack is one of the coolest things I’ve ever seen and I knew they were going to MOVE so I incorporated Ghidorah and Mechagodzilla soaring into action. Don’t underestimate the Mothra larva crawling onto the package, they’re no strangers to mixing it up with the biggest bads. I love how these PBR packs let fans across the country collect my artwork, and this 99 Pack steps that up in a MASSIVE way!”

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