Rebel Bourbon has announced the return Rebel Root Beer Whiskey to its lineup.
This features Rebel Straight Bourbon Whiskey, a wheater, infused with the flavor of root beer.
Rebel Root Beer comes bottled at 70 proof (35% ABV) and is available nationwide this month at a minimum suggested retail price of $19.99 per 750-ml. bottle and $0.99 per 50-ml. bottle.
Rebel Root Beer Whiskey has aromas of sassafras and vanilla coupled with aged bourbon, according to the distillery. On the palate is root beer flavors of sassafras, vanilla, licorice and molasses, plus bourbon and caramel and honey notes, and a sweet and sassafras finish.
“We listened to the real trailblazing rebels out there, and brought back Rebel Root Beer,” says Philip Lux, Rebel Bourbon brand manager. “It’s available in a variety of size options for enjoying neat, chilled, in cola cocktails and more. Rebel Root Beer is fun and tasty, but doesn’t have any rules – on purpose.”
Rebel Root Beer’s label includes an illustration of a frothy mug of root beer paired with a bourbon barrel. On-premise consumer activation plans include merchandise giveaways such as stickers, coasters, t-shirts and hats with “Shoot the Root” branding and shot machines to serve chilled pours of Rebel Root Beer Whiskey.
The Rebel Bourbon product locator can be used to find Rebel Root Beer at local retailers.
This follows the release of Rebel Butter Pecan Bourbon Cream.
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