Curaleaf Activates Waste Management Open With 19th Hole Takeover

Curaleaf returns to Scottsdale for the upcoming Waste Management Open with its annual 19th Hole Parking Lot Takeover, running Tuesday, February 3 through Sunday, February 8.

The activation transforms Curaleaf Scottsdale’s parking lot into a golf-adjacent hub throughout tournament week, according to the company, featuring music and DJs, a putting green challenge, a Strain Slushie Bar, food trucks, merch, brand education and giveaways. The event is sponsored by Curaleaf brands including Anthem, Find, Grassroots, Select and Jams, alongside third-party partners spanning cannabis, lifestyle and golf (like Red Bull, Folly Golf, Sluggers, Mfused, and more).

In parallel, Curaleaf will also host guests throughout the week at The Green – Greenskeeper Suite at the Lakeside, according to the company, creating additional brand moments tied to the tournament. The parking lot activation is a non-consumption event, with complimentary product available for eligible guests to pick up inside the store.

Event Details

Location: Curaleaf Scottsdale (16277 N Greenway Hayden Loop, Scottsdale, AZ 85260)

19th Hole Parking Lot Takeover

Dates: Tuesday, February 3 – Sunday, February 8, 2026

Hours:

10AM – 7PM Tuesday to Saturday

10AM – 3PM Sunday

The Green – Greenskeeper Suite (Lakeside)

Available: Monday – Sunday (media access on select days)

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