Ja Rule headlines the Food Network South Beach Wine & Food Festival® as the iconic event celebrates its 25th anniversary, 2/19-2/22

Ja Rule headlines the Food Network South Beach Wine & Food Festival® (SOBEWFF) as the iconic event celebrates its 25th anniversary, February 19–22, 2026, delivering its most ambitious, culture-forward lineup to date.

Turning 50 on February 29, the global hip-hop legend continues to embody longevity, discipline, and relevance, bringing his chart-topping catalog to Miami on Saturday, February 21, when he headlines the Goya Foods’ Grand Tasting Village on the Only in Dade stage.

Fresh off the wildly successful Where the Party At Tour with Nelly and Eve and a recent New Year’s Eve performance alongside Jennifer Lopez, Ja Rule’s music remains a multi-generational soundtrack. His headline set anchors one of SOBEWFF®’s most popular daytime experiences, where thousands of guests sample dishes from top restaurants, sip premium wines, cocktails, and spirits, and watch live chef demonstrations at the Publix Culinary Demo Stage, all while enjoying a full-scale music performance. Beyond the stage, Ja’s entrepreneurial influence is equally present through Amber & Opal Honey Botanical Whiskey, recently featured on the cover of Chilled Magazine. The brand continues to grow through Ja’s Amber & Opal Bar Takeover Tour, interactive cocktail classes, and immersive tastings nationwide, blending lifestyle, culture, and craft spirits.

Music pulses throughout the four-day Festival. The weekend kicks off with Diplo LIVE from South Beach, a nighttime takeover celebrating SOBEWFF®’s 25 years. Mike’s Amazing® Burger Bash marks its 20th anniversary, hosted by Rachael Ray and Brooklyn Peltz Beckham, while Guy Fieri’s Tournament of Champions LIVE brings competitive culinary fire alongside a live performance from Rev Run. The Cookout, hosted by JJ Johnson, adds signature energy with a performance by Fat Joe, while DJ-driven events keep the vibe high across multiple venues.

Culinary experiences are equally expansive. New events like Naughty Bites spotlight elevated comfort food in a late-night setting, while Chew On This, a live podcast series at the Miami Beach Bandshell, blends food, comedy, and pop culture with unfiltered conversations and surprise guests. Guests can also access intimate, ticketed dining experiences such as Rachael’s Table, an exclusive Italian-inspired dinner with Rachael Ray, and a high-energy Late Night Pizza Party hosted by Ashley Graham with acclaimed chefs.

The festival culminates with The David Grutman Experience, closing out the weekend with a surprise musical performance that promises an unforgettable finale.

Tickets for SOBEWFF® 2026 are on sale now. Don’t miss Ja Rule headlining the festival’s milestone year—secure your tickets at sobewff.org before events sell out!