Malibu Launches Malibu Pink and Malibu & Dole RTD Cocktails

Malibu has just released Malibu Pink, a new flavor innovation that features flavors of guava, pineapple and coconut, with a playful pink color.

“Malibu has always been the go-to drink for those seeking a tropical and exotic experience. With the launch of Malibu Pink, we’re pairing familiar favorites like coconut and pineapple with new guava-led notes as the next evolution in tropical flavor transporting summer-seekers on a new adventure,” said Saragh Killeen, US brand director, Malibu, in a news release.

Malibu Pink joins Malibu’s portfolio of drinks including Malibu & Dole Ready-to Drink Cocktails. This juicy collaboration hits helves this month, according to the brand. The Malibu & Dole Ready-to-Drink Cocktails feature the coconut essence of Malibu with rum, pineapple juice from Dole, sparkling water and other natural flavors. This new variety 8-pack includes four flavors: Pineapple, Pineapple Mango, Pineapple Strawberry and Pineapple Dragon Fruit. The RTD cocktails have only 130 calories per 12oz can and are free from artificial sweeteners or colors.

Consumers and fans can enter now for a chance to win a trip to O’ahu, Hawaii, home of Dole—visit malibudrinks.com/en-us/dolehawaii/ for full rules and regulations. Later this spring, Malibu & Dole Ready-to-Drink cocktails are hitting the festival circuit kicking off with Stagecoach, California’s Country Music Festival, in Indio, CA April 24-26, according to the brand.

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