Owl’s Brew Announces Spiked Pop RTD

The Ready-to-Drink brand Owl’s Brew has announced the launch of Spiked Pop, new take on hard soda.

The launch comes as consumers increasingly gravitate toward nostalgic flavors, lower-sugar formulations and clean-label alternatives across both non-alcoholic and alcoholic beverage categories, according to the company.

Each can is made with juices, botanicals, teas and herbs to maximize flavor and deliver a brighter, more refreshing soda experience, without artificial flavors or coloring, according to the company.

“Spiked Pop brings our deep flavor expertise and real ingredient foundation into soda,” says Jennie Ripps, CEO and Co-Founder of Owl’s Brew, who developed these flavors in her CT-based Brew Lab. “As the RTD space continues to evolve, we saw an opportunity to rethink hard soda from the ground up — creating something playful, nostalgic and genuinely better. Spiked Pop is a hard soda people will feel good about drinking and sharing.”

“As the better-for-you, non-alcoholic soda category continues to explode, we see a clear opportunity to bring that same philosophy into the alcohol aisle,” adds Maria Littlefield, CMO and Co-Founder, ” Spiked Pop gives retailers a clean-label, flavor-forward hard soda that meets modern consumer expectations while delivering on fun and familiarity.”

Spiked Pop will roll out nationwide beginning in March, in retailers Whole Foods, Trader Joe’s, H-E-B, Jewel Osco, Harris Teeter, Total Wine and many more in California, Washington, Oregon, Texas, Georgia, Maryland, Washington, D.C., Tennessee, Illinois, Colorado, Florida, South Carolina, North Carolina, Virginia, New Jersey, New York, Pennsylvania, Connecticut, Rhode Island, Massachusetts and Minnesota. Spiked Pop will also be available online at theowlsbrew.com.

Available at 4.8% ABV, Spiked Pop contains 5g or less of carbs and sugar per serving and launches in seven flavors: Watermelon Lime, The Doc, Pineapple Dew, Cream Soda, Black Cherry, Strawberry Hibiscus and Lemon Lime.

Consumers can find:

12-flavor variety packs for $21.99

6-flavor variety packs for $11.99

Black Cherry 6-packs for $11.99

Lemon Lime 6-packs for $11.99

Selection of 19.2-oz. flavors

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