Buffalo Traces Unveils Traveller Whiskey Full Proof
Buffalo Trace Distillery Master Distiller Harlen Wheatley and Grammy-winning singer, songwriter and musician Chris Stapleton have launched Traveller Whiskey Full Proof, an evolution of the original Blend No. 40.
This is brand’s first line extension since its January 2024 debut. It comes bottled at 121 proof, while still “preserving the balanced, ‘easy-sippin’ versatility that defines Traveller’s signature style,” according to the distillery.
“Prior to collaborating with Harlen Wheatley and Buffalo Trace Distillery on Traveller Whiskey, I generally leaned toward higher-proof and barrel-strength bottles,” Stapleton says. “Needless to say, when we decided to experiment with a higher-proof expression, I was excited to see where that could land. One night after a show, we had two potential Full Proof contenders backstage with the band and some friends. Everyone agreed 121 was the clear winner. It’s the same easy-to-drink DNA, just turned up a few notches. I think Traveller Whiskey Full Proof is one of those moments where more of a good thing is definitely a good thing.”
In 2025, Traveller became the “Official Whiskey of Major League Baseball,” and got the attention of NASCAR fans worldwide when JR Motorsports’s Traveller Whiskey No. 40 Chevrolet, driven by Justin Allgaier, navigated a top 10 finish in the 2025 running of the Daytona 500.
For those paying extra close attention, Traveller’s 121-proof release was originally revealed in late January in a social media video featuring NASCAR Hall of Famer and JRM Co-Owner Dale Earnhardt Jr, Stapleton and Allgaier.
“Across our products, we like to experiment with proof as a way to bring out different flavor characteristics already present in the whiskey,” says Wheatley. “When we started experimenting with proof in Traveller’s blended recipe, flavors and finishes came to the forefront that aren’t as apparent in the 90 proof blend. It’s remarkable how different the blended recipe responds to proof variation compared to our straight bourbons. We think where we’ve landed is a completely unique offering that every whiskey drinker should try.”
Traveller Full Proof has notes of caramelized sugar, baking spice and toasted oak, according to the distillery. Highlighted in this version are flavors of vanilla, warm toffee and dark fruit.
Initially launched as a limited release in February 2026, Traveller Full Proof is now available to retailers, bars and restaurants nationwide via Sazerac’s distributor network at a suggested retail price of $39.99 per 750-ml. bottle.
This follows the recent release of Buffalo Trace Sazerac Rye Full Proof.
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