Jack Daniel’s, Coca-Cola Introduce 16-oz. Jack & Coke RTDs

Jack Daniel’s and Coca-Cola have expanded their Jack & Coca-Cola ready-to-drink (RTD) portfolio with the introduction of Jack & Coca-Cola and Jack & Coca-Cola Zero in a new 16-oz., single-serve can.

Built for convenience-driven occasions, the new format delivers the same Jack & Coke taste in a portable, easy-to-serve package at 5% ABV, according to the company.

“Single-serve continues to grow in the in the ready-to-drink category and this size gives our retail, convenience, and on-premise partners an easy way to capture on-the-fly purchases while offering a lighter, more sessionable Jack & Coke,” says Mary Beth O’Mara, Jack Daniel’s RTD Brand Director. “This 16 oz can takes our classic recipe and adapts it to fit today’s drinking occasions, ultimately meeting people where they are with a bold taste.”

Jack & Coca-Cola and Jack & Coca-Cola Zero 16-oz. single-serve cans are permanent SKUs with national distribution, available now in a 12-can loosepack with a suggested retail price of $3.99 per can.

Last year, Jack Daniel’s expanded its RTD portfolio with the addition of a Flavors Pack featuring Jack & Coke Classic, Jack & Coke Cherry and Jack & Coke Vanilla, followed by the launch of a standalone Jack & Coke Vanilla 4-pack in response to consumer demand.

The post Jack Daniel’s, Coca-Cola Introduce 16-oz. Jack & Coke RTDs appeared first on Beverage Information Group.