Blake’s Beverage Launches Giddy Up 11% ABV Wine Punch

Blake’s Beverage Company announced today the nationwide launch of Giddy Up, a new line under its Austin Eastciders brand. At 11% ABV, Giddy Up is a wine-based punch sold in 19.2-oz. single-serve cans.

These are gluten free, lightly carbonated and available at convenience stores launching in two flavors: Blue Raspberry and Tropical Blast, with a target retail price of $3.49 per can.

“We kept hearing the same thing from consumers and retailers: people want something with real flavor that they can just grab and go,” says Andrew Blake, founder and CEO of Blake’s Beverage Company. “Not something they need to mix, not something that takes five minutes to order at a bar. Giddy Up is what happens when you take everything people love about a great punch and put it in a format that fits the way people actually live – fast, spontaneous and usually on the way somewhere.”

Fruit-forward beverages are driving outsized growth and the convenience channel has emerged as a battleground for higher-ABV, ready-to-drink options as consumers increasingly seek out single-serve formats that deliver on both flavor and occasion, the company says. Giddy Up is purposely positioned at that intersection, a product designed less for quiet nights in and more for the concerts and tailgates.

Already making its Austin debut, Giddy Up will be featured at SXSW and the Luck Ranch, Willie Nelson’s famed property, for the Todd Snider Rules! tribute on March 20.

“Austin Eastciders has always been about more than one drink,” Blake adds. “It’s about a point of view. Giddy Up just turns the volume up.”

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