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Josh Cellars Seaswept Sparkling

Acclaimed wine brand Josh Cellars just debuted Seaswept Sparkling (SRP: $14.99). The nationwide rollout has already began, with full national distribution expected ahead of the summer.

The release of Seaswept Sparkling follows the success of Josh Cellars Seaswept, which launched in 2024. In its second year on the market, Josh Cellars Seaswept depleted over 300K cases and achieved 64% growth in CY 2025, according to the brand.

“We’re committed to continuing to produce great wines that meet the needs of consumers in an evolving set of beverage alcohol occasions,” said Dan Kleinman, CMO of Deutsch Family Wine & Spirits, in a news release. “Seaswept Sparkling delivers everything people want in a beverage for more informal, higher-energy occasions where wine has traditionally not met needs as well as RTDs – crisp, refreshing, sharable and above all, easy to enjoy.”

Sourced with grapes from California, Josh Cellars Seaswept Sparkling is a blend of 50% Chenin Blanc and 50% Colombard, according to the brand, with an ABV of 12.5%. The wine is bright and clean, with bubbles and flavors of citrus, green apple and pear. It is best enjoyed chilled, served over ice, or used in a spritz or cocktail. 

The national launch of Seaswept Sparkling will be supported by a comprehensive marketing campaign running from Memorial Day through Labor Day, according to the brand. The campaign will feature influencer content, PR activation and exclusive tastings as part of the brand’s experiential tour at music festivals throughout the summer. At retail, Seaswept Sparkling will be supported with a range of digital and in-store tactics, including new, impactful point of sale displays beginning at launch, cross-merch collaborations and geo-targeted pre-shop advertising peaking May through July.

The post Josh Cellars Seaswept Sparkling appeared first on Beverage Information Group.

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