Johnson Brothers Expands Three Partnerships

Johnson Brothers has announced several partnership expansions. The Saint Paul, MN distributor is adding Winebow’s full global portfolio in Arizona and Texas. The portfolio will be managed by Johnson Brothers’ Maverick selling division.

Winebow imports fine wine and spirits, originally rooted in Italy and now spanning premier wine regions across Europe, South America, Australia and beyond. To support the addition of Winebow across Arizona and Texas, Johnson Brothers is expanding its sales teams and investing in dedicated resources to deliver disciplined, high-level execution from day one.

Johnson Brothers has also expanded its partnership with Napa Valley’s Cliff Lede Vineyards to Colorado, Nevada and Texas. The portfolio will be managed by the Johnson Brothers Maverick and Oxford Street Merchants divisions.

Cliff Lede wines have been represented in Arizona for more than 20 years by Maverick Beverage Company, which Johnson Brothers acquired in 2025. The expanded agreement builds on that long-standing relationship and brings the Napa Valley portfolio to additional Johnson Brothers markets. The winery’s portfolio includes acclaimed cabernet sauvignon and Bordeaux-style blends.

And Oxford Street Merchants, Johnson Brothers’ luxury selling division, is expanding its partnership with Kobrand Fine Wine & Spirits into Hawaii, further strengthening a relationship that already spans Virginia and West Virginia. The expansion brings Kobrand’s portfolio of wine, spirits and sake producers to the Hawaii market, supported by Oxford Street Merchants’ dedicated luxury sales and execution model.

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