Princess Introduces POURS Beverage Program
Princess Cruises recently announced the launch of POURS, a refreshed, signature beverage program designed to enhance the onboard guest experience. Launching fleetwide this summer and replacing the former Love Line Collection, POURS beverages represent an evolution in both design and guest experience, uniting curated cocktails, wines, beers and new wellness-inspired, zero-proof creations.
The concept boasts a curated selection of balanced founder-led premium spirits and innovative zero-proof and nonalcoholic beverage offerings. The cruise line’s partners include Pantalones Organic Tequila by Camila and Matthew McConaughey; Slainte Irish Whiskey by Liev Schreiber; Meili Vodka by Jason Momoa; Archer Roose in partnership with co-owner Elizabeth Banks; Hampton Water Rosé by Jon Bon Jovi and Jesse Bongiovi; and Melorosa Wines crafted by Jason Aldean, Kasi Wicks and Chuck Wicks.
The new wellness-forward, zero-proof creations are designed around mood and intention and incorporate adaptogens, botanicals and functional ingredients to help guests feel their best on vacation and are categorized with intuitive cues such as Energize, Focus, Invigorate, Recover, and Calm. Signature Zero-Proof creations include the Golden Orchard, made with green apple juice, lemon juice, Yuzu juice, banana syrup, tarragon leaves, Sprite and lemon balm tincture; Serene Bloom, with strawberry consommé, lemon juice, Fee Brothers Foam, rose water, butterfly pea flower extract and ginseng root powder; Tropical Balance (pineapple juice, lime juice, ginger syrup, ginger ale and ashwagandha powder) and Lime Serenity (Fever-Tree Lime & Yuzu soda, lemon juice, green coconut tea, mint leaves and reishi powder).
Nonalcoholic standouts now available on Princess Cruises also include the Passion Fruit Margarita, made with Lyres Blanco Agave, fresh passion fruit purée, agave, Margarita mix; Ambar Maria, with Lyres Blanco Agave, Bloody Mary mix, spice mix; and Café con Banana, with Lyres Blanco Agave, Three Elixir Social, freshly brewed Lavazza espresso, Fee Brothers Foam, banana syrup and a pinch of salt.
The new program is included in Princess’ Premier and Plus packages and will also be available across multiple onboard environments. This flexible approach ensures a consistent yet tailored experience across the fleet, the company says.
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