Korbel Releases Limited-Edition Bottle for America’s 250th

Korbel has released a limited-edition California champagne bottle tied to the United States’ 250th anniversary celebrations this summer.

The company said the bottle will target summer holiday occasions including Memorial Day, Independence Day and Labor Day gatherings.

The limited-edition offering carries a suggested retail price of $14.

The bottle is now available at retailers nationwide.

Korbel said the package design connects to the brand’s position in the California champagne category and aims to support seasonal merchandising and entertaining occasions during the summer months.

In announcing the release, the company also pointed to summer entertaining and holiday-themed merchandising opportunities tied to bar cart displays, Memorial Day hosting, Fourth of July promotions and Labor Day celebrations.

The post Korbel Releases Limited-Edition Bottle for America’s 250th appeared first on Beverage Information Group.