The VinePair Podcast: People Want to Drink. What’s Stopping Them?

While some data does show that people are drinking less, there’s also reason to believe that many people still want to drink. That’s the disconnect that the alcohol industry has been grappling with over the past few years. Players in the game have been grasping at straws to understand why consumers aren’t drinking alcohol as much as they used to, and the decline is generally attributed to wellness trends shifting consumer habits. But the answer could be a lot more complex.

Today on the “VinePair Podcast,” Adam, Joanna, and Zach discuss the most prevalent question plaguing today’s alcohol industry: What’s stopping interested parties from drinking? They tackle the question from a wide angle, taking into account costs, social media pressure, and other factors that may be curbing the public’s appetite for alcohol.

Zach is reading: With LYTT Electric Coolers, Boston Beer Co. Is Running Out of Bright Ideas
Joanna is reading: Form Over Function: Why Some Wineries Are Rethinking the Shape of the Bottle
Adam is reading: AI Won’t Replace Sommeliers, But It Could Help Save Wine

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