Southern Glazer’s Announces Distribution Agreement with Ste. Michelle Wine Estates 

Southern Glazer’s Wine & Spirits has announced an expanded distribution agreement with Ste. Michelle Wine Estates.  As part of the expanded alignment, Southern Glazer’s Travel Retail Sales & Export Division will assume distribution of Ste. Michelle Wine Estates’ portfolio, which includes Chateau Ste. Michelle, 14 Hands, ETHOS, Liquid Light, Columbia Crest, ESTIVAL and more — across the Caribbean, Central America and South America. 

The agreement expands upon Ste. Michelle Wine Estates and Southern Glazer’s longstanding national strategic alignment in the U.S., which spans 36 markets and builds on more than three decades of successful collaboration.  

Ste. Michelle Wine Estates will benefit from Southern Glazer’s Travel Retail Sales & Export Division’s  regional team with deep local expertise and strong customer relationships. The collaboration is designed to enhance in-market execution, strengthen customer engagement and accelerate long-term growth across Latin American markets. 

Wente Family Estates on May 27 announced a strategic evolution of its commercial leadership and a significant expansion of its agreement with Southern Glazer’s. Wente will align its distribution footprint with Southern Glazer’s across four new states (New York, Nebraska, North Dakota and South Dakota), a move designed to accelerate growth and streamline the portfolio’s route-to-market.

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