The VinePair Podcast: Can Hollywood Teach Us How to Reach Gen Z Drinkers?

With two Gen Z-directed movies lighting up the box office right now, it turns out that despite the doom and gloom, young people do want to go to the movies — if the movies are made for them.

Today on the “VinePair Podcast,” Adam, Joanna, and Zach discuss what the drinks industry might be able to learn from this recent phenomenon in Hollywood, if anything at all.