Jägermeister Unveils Orange Expression

Botanical liqueur Jägermeister has rolled out Jägermeister Orange. A limited-time seasonal expression, the 33% ABV product offers a bright, citrus-forward twist on the original.

Made in Germany using the same maceration process as the classic, Jägermeister Orange owes its distinctive profile to oils extracted from orange and mandarin peels. Each bottle includes the oils of three Sicilian oranges, delivering vibrant freshness and a modern taste experience, the company says.

“Jägermeister has always been about bringing people together,” said Cindy Wang Simms, chief marketing officer, Jägermeister US. “With Jägermeister Orange, we’re introducing a new flavor experience that captures that same spirit of connection and energy, now with a fresh citrus profile. Its taste embodies the freedom and spontaneity of summer, whenever you want it.”

Jägermeister Orange is now available in retailers across the U.S., with a suggested retail price of $22.99. The launch will be supported by a dynamic, multi-channel campaign spanning experiential activations, partnerships, digital storytelling and influencer collaborations.

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