ALB Vodka on July 8 announced a partnership agreement with Columbia Distributing to strengthen ALB Vodka’s presence throughout the Northwest. The deal follows Columbia’s acquisition of selected RNDC distribution rights.
Made from 100% American corn and produced in Albany, NY, ALB Vodka has built a national distribution strategy, with Columbia Distributing serving as a key growth partner and agent in the brand’s long-term success. ALB’s recent growth has also been the result of several strong placement campaigns, including a concerted effort to expand into new markets, as well as its national inflight partnership with both JetBlue and JSX that have introduced the vodka to travelers both domestically and internationally.
Through expanded distribution across the region, ALB is primed for accelerated growth, bringing the brand to more on- and off-premise accounts and introducing it to new consumers throughout the Northwest. ALB Vodka and Columbia Distributing will continue working together to grow the brand’s presence across the Northwest. Additional details regarding Oregon and Alaska markets will be shared at a later date, subject to applicable regulatory requirements and transaction timing.
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