Booze News Weekly Roundup: Beyoncé Secures Ownership of SirDavis Whisky, a New $11,000 Tequila, and More
This is VinePair’s Booze News Weekly Roundup, where we gather the hottest headlines and product releases every Friday for a snapshot of what’s happening in the beverage alcohol industry. It was yet another quiet week on the Booze News front, but we have updates on write-downs at Treasury Wine Estates, Beyoncé bagging full ownership of SirDavis, the latest product releases, and more.
News to know:
Treasury Wine Estates takes impairments to U.S. business: The Australian wine producer, also the seventh-largest wine supplier in the United States, reduced the value of its American wine business with $395 million in write-downs, according to its fiscal year 2026 report. The new impairments mark the second time in nine months that Treasury has taken a ding to its U.S. assets, and the moves could point to Treasury’s intentions to pull out of the U.S. entirely.
A potential win for hemp-based beverages: With a potential de facto ban on THC products on the horizon, two members of the U.S. House of Representatives introduced a bipartisan bill on Monday that would establish guardrails for legally and safely producing and selling hemp-based beverages. The proposal came the same day that the Senate voted to postpone the federal ban on THC-based products until December.
Queen B of SirDavis Whisky: Beyoncé Knowles-Carter secured total ownership of SirDavis Rye Whisky after buying out LVMH’s stake in the brand. Beyoncé and LVMH debuted SirDavis together in 2024, marking the singer’s first foray into the spirits business.
Product releases to watch:
Brugal completes the Colección Visionaria series with a coconut-flavored rum: The luxury rum brand released Colección Visionaria Edición 03, Coconut, the final iteration of its three-year-long collection of ultra-premium Dominican rums. The rum is available at select retailers nationwide for a suggested retail price of $69.99.
$11,000 tequila from 1800: Proximo Spirits-owned 1800 Tequila is expanding its Colección Tequila lineup with a limited-edition extra añejo housed in a nickel decanter. The brand is only releasing 50 bottles of the tequila, titled Mono Laberinto Doble — available on the company’s site for a whopping $11,000.
Clase Azul raises funds for breast cancer awareness with new tequila: Clase Azul, known for its ornately decorated decanters, is releasing this year’s expression of its Pink Edición Limitada, a tequila packaged in a light pink bottle with a portion of its revenue going toward an organization promoting breast cancer awareness. Clase Azul Tequila Pink Edición Limitada 2026 is available in limited quantities at just six accounts worldwide for a suggested retail price of $1,400, and prices for previous years’ editions can go for over $3,000.
The article Booze News Weekly Roundup: Beyoncé Secures Ownership of SirDavis Whisky, a New $11,000 Tequila, and More appeared first on VinePair.