The VinePair Podcast: Where’s the Market for Weird Spirits?

Today on the “VinePair Podcast,” VinePair spirits editor Aaron Goldfarb joins Joanna and Zach to discuss the rise of so-called “weird” spirits, particularly unusual or unexpected flavors gin, vodka, and whiskey. Who is the target market for these bottles: curious consumers, bartenders, or another group? Will spirits with niche ingredients ever find a home on back bars?

Zach is drinking: 1997 Hedges Family Estate Cabernet Sauvignon
Joanna is drinking: Drinks Farm “Eva” White Blend
Aaron is drinking: Two-Step Martini at Sips

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