The VinePair Podcast: Wine Needs to Break the Rules

Today on the “VinePair Podcast,” Joanna and Zach discuss a recent survey that found many potential wine drinkers are put off from the category by the rules, traditions, and lack of customization. To entirely forgo tradition might be a losing play, but can wine producers, professionals, and vendors find ways to bring a bit more playfulness and flexibility to broaden wine’s consumer base?

Zach is reading: The Coolest Cocktail Trend of the Year Is Piling on the Ice
Joanna is reading: Two Years After American Single Malt’s Ratification, the Category Is Still Finding Its Way

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The article The VinePair Podcast: Wine Needs to Break the Rules appeared first on VinePair.