Sugarlands and Breakthru Partner Up

Sugarlands Distilling Company and Breakthru Beverage Group have announced a new distribution partnership across Colorado and Wisconsin, with Arizona set to follow soon. The partnership strengthens Sugarlands’ distribution network as the company continues to align with strategic partners that support the long-term growth of its expanding house of brands.

Breakthru will provide additional resources to support Sugarlands’ brands in each market, from strengthening customer relationships to creating new opportunities to reach consumers. The collaboration further supports Sugarlands’ efforts to build momentum across its portfolio and drive continued growth across premier on- and off-premise accounts.

The new partnership comes as Gatlinburg, TN-based Sugarlands continues to expand its portfolio and strengthen its position as a growing house of spirits brands. In addition to its established Sugarlands Shine and Sugarlands Sippin’ Cream lines, the family-owned craft distillery’s portfolio includes High Rock Vodka, Roaming Man Whiskey and Broken Antler Flavored Whiskey. Sugarlands also partners with Azulejos Artisan Tequila to support the brand’s continued national growth and distribution.

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