Outback Partnering With Ritual on NA Drinks

Casual dining chain Outback Steakhouse has teamed up with Ritual Zero Proof on two non-alcoholic cocktails. It’s a new segment for the restaurant and the largest scaled on-menu program for the brand.

The No Worries ’Rita, a take on the Outback Classic Margarita, is made with Ritual Agave Spirit Alternative and available in mango, watermelon, blackberry and strawberry flavors; it’s priced at $7.49. The Tropic Like It’s Hot, priced at $7.99, is a tropical blend of Ritual Rum Alternative, mango, pineapple and lemonade; it’s shaken and finished with a Tajin spice rim.

The zero-proof drinks made their debut in August at 580 Outback locations across the U.S. They will be permanent additions to the restaurant’s Booze-Free Bevvies menu.

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