The VinePair Podcast: The Era of Spiked Sports Drinks Is Upon Us

Today on the “VinePair Podcast,” Adam, Joanna, and Zach unpack Constellation’s purchase of spiked sports drink brand SpikedAde. Is the drinks giant aiming to grab a share of a small — albeit booming — category? Who is the target demographic for spiked “Ade” drinks? How pervasive is the so-called “health halo” when it comes to alcoholic beverages and what people choose to drink?

Zach is drinking: Owen Roe “Ex Umbris” Syrah
Joanna is drinking: Jumbo Maker’s Mark Whiskey Sour
Adam is drinking: Irish Coffee at Banshee

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The article The VinePair Podcast: The Era of Spiked Sports Drinks Is Upon Us appeared first on VinePair.