The VinePair Podcast: Can Drinks Brands Tap Into Halloween’s Ascendence?

Today on the “VinePair Podcast,” Adam, Joanna, and Zach discuss how drinks marketing should capitalize on the rising cultural and financial importance of Halloween and speculate why many brands have struggled to market the occasion. Is it a case of an outdated notion that it’s still a holiday for kids? The fact that there’s not a clearly identified food or meal as a part of the celebration? Why don’t we see holiday-themed packaging for every brand that can slap a pumpkin or a black cat on their can or bottle?

Zach is reading: What’s the Most Overrated White Wine?
Joanna is reading: What’s the Weirdest Dish Modification Request You’ve Received?
Adam is reading: 10 Bars and Restaurants That Defined the Modern Martini

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