The VinePair Podcast: Cider’s C-Store Chance

Today on the “VinePair Podcast,” Joanna and Zach chronicle pumpkin beer‘s decline from seasonal harbinger to a regional curiosity. Then, they discuss the success that certain cider producers are having at convenience stores and other locations by following in the footsteps (and format) of Voodoo Ranger. Is this a chance for cider to gain ground in the marketplace?