Hiyo Launches Nonalc LTO Holiday Packages

Non-alcoholic beverage brand Hiyo has introduced two limited-edition products for the holiday season, with retail launches beginning Nov. 1.

The first product, Apple Cinnamon, marks the brand’s first limited-time flavor. The product combines apple and cinnamon and comes in a four-pack featuring snowflake-themed cans. Following a direct-to-consumer launch last month, the four-pack rolls out to Whole Foods, Sprouts, H-E-B, Wegmans, Fresh Thyme, Total Wine, The Vitamin Shoppe and other retailers.

The Apple Cinnamon four-pack has a suggested retail price of $14.99.

Hiyo has also introduced the ‘Tis the Season Sixer, a six-pack available exclusively at Target. The package contains three Apple Cinnamon cans and three Blackberry Lemon cans in snowflake-themed packaging. It has a suggested retail price of $19.99.

Hiyo describes its products as non-alcoholic social tonics made with adaptogens, nootropics and botanicals.

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