We Ask CEO Richard Betts About Tequila Komos XO

Casa Komos Beverage Group (CKBG) founder and CEO Richard Betts possess a background that crosses many categories in the industry.

He continues to set the standard in the growing ultra-luxury tequila category. His latest expression is Tequila Komos XO. We asked Richard to tell us more.

Talk to us about the Tequila Komos release of XO, Exclusive Single Batch Luxury Tequila.

Produced as a single batch, it is the first of its kind. Like a vast, intricate tapestry woven from carefully considered decisions made over many years, each thread was meticulously chosen to create what we believe is the absolute pinnacle of tequila, Komos XO. For this blend, we select only the very best lots that have been aging in bourbon barrels of American oak and red- and white-wine barrels of French oak for a minimum of three years and up to 11 years. The liquid is then transferred into Spanish Oloroso Sherry casks for the final kiss. It’s an exclusive single batch tequila crafted with meticulous attention to detail. Only 3,000 bottles were released.

What inspired this expression?

Komos XO comes from our desire to create something truly exceptional and unique in the world of tequila. While we borrowed from Cognac in the naming, we also believe that in this case XO stands for Extraordinary Origin. We wanted to capture the essence of celebration and the good life, embodied by our namesake, Komos.

What would you like bartenders to know?

Komos XO exclusivity and complexity offer bartenders the opportunity to create truly unique and memorable experiences for their customers. At a suggested price of $120 to $160 per pour, it’s a sip that will make the moment.

Talk to us about the bottle and packaging.

The whole XO bottle is made of etched crystal, allowing you to see the beautiful liquid inside, but also making it a true collector’s item.

Tell us more about the growing category-redefining ultra-luxury tequila. What can we expect?

The ultra-luxury tequila category is experiencing a renaissance, and we are honored to see Komos so well loved and at the forefront of this movement. We believe we’ll see continued innovation in the category as well as more and more consumers finding their way here as they come to understand how special tequila can be. It’s exciting to be a part of it.

What are bartenders doing with Komos XO?

While we see XO being enjoyed simply with one large rock, it is a bold choice for a cocktail but who are we to say not to mix it?

What is next for Komos?

XO is a passion project of mine. Now that this is out in the world, I look forward to focusing and expanding the presence of the Komos Foundation, where we are working to transform agave waste into bricks to support local infrastructure in the tequila community. Stay tuned for more exciting updates on this next year.

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