Why is Light Beer the category to watch?

15 pieces of data to prove the growth and demand for the ‘lighter beer category’ The data and insights focusing on consumers making calorie-conscious decisions and the popularity of lighter beer options when it comes to Calories and Carbohydrates, and not No/Low Alcohol.

A study conducted by Mintel in 2021 found that 41% of UK adults consider calorie content when purchasing alcoholic beverages, with 26% specifically looking for lower-calorie options. This indicates a significant portion of consumers are making calorie-conscious decisions when choosing beer.

According to data from Nielsen, sales of lower-calorie beers in the UK increased by 17% in 2020 compared to the previous year, demonstrating a growing demand for beer options with reduced calorie content.

The British Beer & Pub Association (BBPA) reported that sales of “light” or “low-carb” beers increased by 12% in the UK in 2020, reflecting consumer preferences for beer options with lower carbohydrate content.

A survey conducted by YouGov in 2022 revealed that 36% of UK adults aged 18-34 actively seek out beer options with fewer carbs and calories, indicating a strong interest among younger consumers in lighter beer choices.

Data from Kantar Worldpanel indicated that 31% of UK beer consumers prioritise low-calorie or light beer options, with 19% specifically looking for beers with reduced carbohydrate content.

Euromonitor International’s research highlighted that sales of light beer in the UK increased by 5% in volume terms from 2018 to 2020, suggesting a growing consumer preference for beer options with lower calorie and carbohydrate content.

A study published in the International Journal of Environmental Research and Public Health in 2020 found that 49% of UK adults reported considering calorie content when choosing alcoholic beverages, indicating a widespread awareness of the importance of calorie-conscious decisions.

The Office for National Statistics (ONS) reported that the proportion of adults in the UK drinking beer at least once a week decreased from 20.1% in 2005 to 16.3% in 2020, with health-related factors such as calorie intake playing a role in this decline.

A survey conducted by Nielsen CGA in 2021 revealed that 62% of UK beer consumers consider calorie content when selecting alcoholic beverages, indicating a strong awareness and interest in lower-calorie options.

According to research by the British Beer & Pub Association (BBPA), sales of beers with lower alcohol by volume (ABV), often correlating with fewer calories, increased by 23% in the UK in 2020, suggesting a growing market for lighter beer choices.

The Office for National Statistics (ONS) reported a steady decline in the average alcohol content of beer consumed in the UK over the past decade, indicating a shift towards lighter beer options among consumers.

Data from YouGov’s Beer and Cider Category Report in 2021 showed that 47% of UK beer consumers actively seek out beers with lower calorie and carbohydrate content, demonstrating a significant demand for lighter options.

A study published in the Journal of the American Medical Association (JAMA) in 2019 found that 37% of UK adults surveyed reported reducing their alcohol consumption due to concerns about calorie intake, highlighting the importance of calorie-conscious decisions.

Nielsen’s Beverage Alcohol Practice research indicated that sales of “light” and “low-calorie” beer options increased by 19% in the UK in 2020 compared to the previous year, showcasing a growing preference for beers with reduced calorie content.

Euromonitor International noted a shift in consumer preferences towards premium light beer options in the UK, with sales increasing by 6% in volume terms from 2018 to 2020, indicating a rising demand for higher-quality, lower-calorie beers.

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