New Jack Daniel’s Country Cocktails Hard Tea

Jack Daniel’s Country Cocktails has announced the launch of its new hard tea, a nod to its Southern heritage. Combining black tea and fruit, these hard tea cocktails will debut in four flavors: Original, Peach, Raspberry and Blackberry.

“We are excited about our launch of Jack Daniel’s Country Cocktails Hard Tea entering the fast-growing hard tea category. Through our partnership with Brown-Forman and the iconic Jack Daniel’s brand, we’ve developed a new twist on the beverage that pays homage to its traditional southern roots,” said Keith Cunningham, vice president of partnerships – Pabst.

Customers will be able to try all four flavors of Jack Daniel’s Country Cocktails Hard Tea in a 12-oz. can 12-pack that will be carried in retail and convenience stores in 13 states at launch, including CA, TX, ID, AL, GA, SC, NC, TN, KY, IL, MI, WI and PA. The Original and Peach flavors will be offered in 16-oz. and 23.5-oz. single serve cans in those states, as well, according to the company. 

The 16-oz. cans retail for $2.99, the 23.5-oz. cans retail for $3.99 and the 12-pack variety pack retails for $17.99.

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