Kah Extra Añejo Tequila Establishes Strong Growth in U.S. in Year One
Amber Beverage Group (ABG), owner of KAH® Tequila, launched its exceptional Tequila in the United States in late 2021. In just one year, KAH Tequila has established a strong and growing foundation in the United States, the country that leads the world in sales of premium- and ultra-premium tequilas.
Amber Beverage Group is actively involved in the production, bottling, marketing, distribution, export, and retail of a diverse selection of beverages. With a portfolio of over 100 proprietary drink brands, they cover a wide range of beverages. Additionally, they take charge of promoting and distributing 1,300 external beverage brands, encompassing various offerings such as high-quality vodka, effervescent wines, distinctive Mexican tequilas, and authentic Irish whiskey.
The debut of the ultra-premium KAH aged expression represents an important stage in the evolution of the brand’s portfolio, showcasing the Master Distiller’s ability to coax out higher levels of complexity and resulting in an extraordinary and distinctive aged spirit. ABG is one of the world’s most successful and fast-growing spirits companies, and KAH Tequila, crafted in Mexico from 100% Blue Weber Agave, is one of its flagship brands in the United States and across the globe.
Evija Sparane, Global Brand Director for KAH Tequila at Amber Beverage Group, remarked, “We chose to launch KAH Tequila first in the US and that decision is paying off. The US is where audiences, both trade and consumers, are highly receptive to well-crafted, high-end tequilas. Quite simply, they understand and appreciate that tequilas of excellence allow the agave taste notes to shine and elevate the drinking experience.”
Based on the first half of 2022 data from IWSR, premiumization of spirits continued to thrive in the United States, driven particularly by the growing popularity of tequila and mezcal. The rise of new brands entering the market played a significant role in the rapid growth of agave-based spirits, including tequilas and mezcals, which emerged as one of the top three fastest-growing categories. This upward trajectory is expected to sustain strong double-digit growth in both retail and on-premise channels until 2026.
KAH Extra Añejo Tequila stands as a prime example of exquisitely crafted tequila that captures the hearts of tequila enthusiasts and connoisseurs. This exceptional spirit pays homage to the meticulous cultivation of agave and the patient nurturing of the spirit over several years. Through a minimum aging period of three years in American Oak barrels, the tequila achieves a sumptuous profile boasting velvety notes of pepper, smoky wood, and delicate hints of sweet spice, vanilla, honey maple, and caramel. To elevate the overall experience, the striking bottle of KAH Extra Añejo incorporates a unique phosphorus ink that lends a captivating glow to certain elements of its design in the dark.
KAH Tequila is distributed in the US by California-based Pacific Edge Wine & Spirits. Joel K Beth, a director of Pacific Edge, commented: “We are proud to distribute this amazing tequila brand in the US. We look forward to building the brand’s presence in existing states, expanding to additional markets, and introducing new consumers to the exceptional experience of KAH Tequila.”