In its 15th Season, the world’s largest cocktail festival brought the top mixologists from 55 countries to São Paulo, Brazil for the highly anticipated bartending competition.
“It’s an unbelievable honor to win World Class–not just because it’s the pinnacle of the industry but also because of the giants I’ve had the privilege of competing with this week,” says Jacob Martin.
“Bartending is an amazing community, and this week has constantly reminded me of that. We have all pushed each other, learned from each other, and fed off the amazing energy from this fantastic city. The standard of the competition was out of this world!”
Over the past year, World Class sponsored by DIAGEO has challenged more than 10,000 elite mixologists across the globe to put their shaking and stirring skills to the test—featuring a series of challenges designed to test their cocktail prowess, knowledge, and creativity— in search of the world’s best bartender.
Jacob conquered four days of intense bartending challenges during the competition. From creating classic cocktails and elevating them to a TEN with Tanqueray No. TEN, Jacob also dared to go one step further with the Johnnie Walker Black Label’s versatility of flavors, as well as creating a Ketel One Garnished with Good cocktail, which not only impressed the judges with its flavor creativity but delivered a positive impact in their local community in Canada.
Cassandra Ericson, Manager of On Premise Channel Marketing at DIAGEO North America, shares, “As the World Class program continues to evolve year after year, we’re incredibly excited to welcome returning and new competitors into the World Class community. We are proud of the growth and success of these highly talented hospitality professionals as they embark on this unique journey and hope that the online resources from Diageo Bar Academy and mentorship offered will encourage bartenders of all levels and backgrounds to join us in 2024.”
For more information on World Class and to keep up to date with the latest drinks, trends and training, visit worldclass.usbg.org and follow @WorldClass and @WorldclassUS on Instagram.
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